About Ryan

My Mission

My mission is to make your real estate experience as seamless and stress-free as possible, and to earn your trust and loyalty for all of your future real estate needs.

About

Ryan Ferguson is an accomplished real estate professional who combines innovative marketing strategies, cutting-edge technology, and a deep knowledge of Northern New Mexico’s unique market to help his clients buy and sell with confidence. As an associate broker at Sotheby’s International Realty, he takes a lifestyle-driven approach, ensuring each client finds a home that fits not only their needs but also their way of life.

Originally from Southern California, Ryan has called Santa Fe home for over a decade. He holds a degree in advertising from Northern Arizona University and brings more than 25 years of creative and marketing experience to his real estate practice. This background allows him to craft compelling property stories and utilize advanced tools—from virtual tours and AI-driven market analysis to targeted digital campaigns—that position his clients for success in an evolving marketplace.

With over 10 years of hands-on experience in real estate, Ryan has built expertise in property valuation, negotiation, and client advocacy. He proudly serves clients throughout Santa Fe, Albuquerque, and Northern New Mexico, offering modern, tech-enabled solutions that streamline the buying and selling process. From data-backed pricing strategies to digital transaction management, Ryan makes each step efficient, transparent, and tailored to his clients’ goals.

Outside of real estate, Ryan is deeply rooted in the Santa Fe lifestyle. An avid skier, equestrian, and runner, he loves sharing his passion for the outdoors with clients who are drawn to the region’s natural beauty and vibrant communities.

Ryan’s dedication, creativity, and embrace of modern tools set him apart as a trusted advisor for anyone looking to buy or sell a home in Santa Fe, Albuquerque, or Northern New Mexico.

 
My History

Superior Selling and Buying Services

Knowledge and Marketing Expertise

With over 25 years of marketing experience and a deep understanding of the Santa Fe area, we are equipped with the tools and knowledge necessary to make the home buying and selling process effortless for you.

The Experience Your Need

Ryan's love for real estate stems from his time working in broker support and marketing at Sotheby's International Realty in Santa Fe, where he gained invaluable experience in broker training and creative marketing solutions. As a seasoned marketing professional, he brings a unique perspective to the real estate industry and specializes in developing innovative strategies that benefit both sellers and buyers.

Extraordinary Experiences

A successful home selling or buying experience is all about having the right team on your side.

As your trusted guide to living and playing in the City Different, we invite you to discover the many extraordinary experiences that Santa Fe, New Mexico has to offer. With its rich history, vibrant arts scene, and unique cultural traditions, Santa Fe is truly unlike any other place in the world. 

At Live Play Santa Fe, we are passionate about sharing our love for this beautiful city and providing you with the knowledge and resources you need to live and play in Santa Fe. Let us be your partner in discovering all that Santa Fe has to offer.

 

My Core Values

You can count on the best service when working with us including the following: